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Newsletter Tips

Writing an effective newsletter is one of the most important skills that you need to master. You need to engage your subscriber. With some people receiving up to 500 emails a day you will most likely find your newsletter in the junk mail folder or deleted before even reading. Follow these newsletter tips to build a solid relationship with your subscriber so that you can monetize your email list.

An email newsletter is much cheaper than sending a magazine newsletter, postcard or flyer through the conventional mail. Also by formulating good quality content you build your credibility as an expert so that when you make recommendations your email list will buy from you. A very good way to market your newsletter is to use a squeeze page where you can collect a name and email address. In return the subscriber will gain instant access to a free report. You can use search engines , ppc, ezine advertising, banner advertisements and article marketing to market your newsletter.

I suggest you focus on a specific angle. It is always easier to provide relevant information from a unique angle. For example you could setup a newsletter about internet marketing and focus on list building. List building products you recommend will likely convert much better than general internet marketing products.

The subject line is the most important part of your newsletter. Without an attention grabbing subject line you are going to find that people will not open up your email. I suggest you write a blind subject line. If you put too much information in the subject line people will already know what it is about and will not be curious enough to open your email. e.g. "How many times have you made these mistakes in building your list?" makes a good subject line.

I suggest you follow the following layout for a newsletter as this has proven effective for me. Start with a header. This could be your company logo or a graphic for the newsletter that depicts the theme. Follow this with a table of contents so that your reader can easily glance at the content and go directly to sections that really interest the reader. Use a footer to indicate the end of the newsletter. Also try to keep the format to under 60 characters per line to make it easier to read in an email program like Outlook.

Before you can sell to your email list you need to build a relationship. Only once your subscribers trust you and you provide them with valuable knowledge will they buy from you. Using these newsletter tips you should be able to establish a good relationship with your subscribers.

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